Broadcast Faxing

Some Background:

The differences between facsimile and email continue to narrow. They are both transmitted electronically and the job of receiving can often be handled by the same hardware ( a computer). Even the cost of sending a fax is coming way down.

It's the differences that remain that may well make Broadcast Faxing your communication tool of choice.

It wasn't long ago that the cost differentiation between fax and email was enough reason to choose email. But the email spammers have changed that. In a world of electronic information overload, email has lost its impact. Too much. So, the chance that your message will be read is greatly improved with a fax.

(If you send out unsolicited or unwanted faxes, your message will be received the same as spam e-mail. You'll be wasting everyone's time, including your own. That's not what the IMC is about. IMC Broadcast Faxing is about sending information that people want to receive, and sending it timely.)

A fax is created from the beginning to be presented as a hard copy. It provides more impact and versatility than an email. (Take an email to a staff meeting, and you'll be printing it first, anyway.) Everyone who sees a fax is literally "on the same page".

Here's why you should consider publishing an IMC Fax Newsletter:

• You can advertise your own products.
• Others will pay you to advertise their products.
• IMC participants will assist you with opt-in subscriptions (i.e. fax lists).
• The cost and learning curve of the basic technology is manageable.

  In short, it's a great way to advertise, and get paid to do it.

What else you should know:

• The IMC Fax Newsletter's marketing model is mostly about wholesale products that are marketed to businesses, not consumers. (See http://www.eis.net/fax to sign up for liquidation faxes.)

• Broadcast Faxing at this level is not intended to compete with big Broadcast Faxing companies. In fact, you might find it viable to use a Broadcast Faxing company to deliver your newsletter. (If you are a Broadcast Faxing company, you can probably get some business from IMC Service Providers who wish to send out their own newsletters.)

What does it take to get started?  

Just jump in and start publishing.

Need Help? Consulting estimates are provided by Electronic Information Services, Inc.  To inquire, call (425) 487 3700 . Estimated cost for consulting is about $1,000.  This business is already IMASD approved.  
See http://www.surplus.net/services/index.html#faxing for related IMASD business opportunity.

Other Business and Revenue Streams related to Fax Newsletters and Marketing:

CLASSIFIEDS

A Broadcast Fax Service Provider can generate additional revenue by hooking up with a "Classifieds" Service Provider.

Also see "Classifieds".

AUCTION REVENUE

There's a long history of wholesale auctions that began with Broadcast Fax announcements through the original Electronic Auction.  Do sellers need this service? Absolutely.

Estimated Cost for Consulting: Free to IMC Service Providers.

MAGNET PAGES

AKA 'doorway pages' are web pages that attract search engine rankings. Good pages will appear early in the rankings of Google, Yahoo, and others. Pages such as these can be sold to individual vendors to supplement Fax Newsletter Ads, or be used to attract new subscribers for your Fax Newsletter.

Also see "Magnet Pages".

Estimated Cost for Consulting:
$5,000 for 100 pages, installed.
$1,000 for Do-it-yourself instruction. (IMC Service Providers only)

Buyersguide.net is part of the Internet Marketing Community along with these other great sites:

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