Internet and E-Commerce Providers

It's rare to find a business better situated to take advantage of the IMC than a Web Host or ISP.

Internet Technology companies already have the goods. Most all of the marketing services that everyone else wants and needs, are second nature to these companies.

They have most all the basic necessities, except one.  The will.

Or better said, the understanding.

So many techies don't understand that they should be deeply involved in the business of marketing a real world product or service. Doing this would open so many doors to so many revenue streams, and so many new customers.

Customer complaint:

"I need more than just "one size fits all" web site and database. I need these things to be optimized for my business. And most of all, I need traffic and sales."

The IMC model solves these problems, by putting customers in touch with those who have the answers. But how can a techie really know how to increase sales for a particular product line, unless he or she really knows something about that line product?

The answer is for the techie to sell the product line. This will teach one how to sell web sites to others who also sell that product line. It's an abstract means to an end, but it really works.

Not only will the technology company know how to sell optimized IT products, they'll also be ahead of the curve when it comes to developing new IT products for the product line in question. In addition, they'll have a built in customer base from the business community they serve for follow up products.

This beats cold calling, there's no doubt.

If have some programming expertise, and you run a box or two, then see if you can get one of your team to tackle a real world product. Coupons, cosmetics, or computers? Where does your interest lie? Sell it and you'll have an "in" to the thousands of dealers who also sell this product.

Your competitors will be your customers. This is how the IMC works.

We have identified (below) the following business opportunities (associated with technology) that can be sold through participation in the Internet Marketing Community (IMC). These are products that IMC participants could use, or revenue streams that are already active.

This subject is viable accross the board for almost all directories. Consulting estimates are provided by EIS, but it is assumed that you'll need very little of this. After all, you're the consultant. If not, then you can resell EIS technology products. To inquire, call (425) 487 3700 .

IT SERVICES

The usual, as in web hosting, shopping carts, web site construction, etc.

INDUSTRY DIRECTORY

Running a directory for Internet is the basis from which all IMC benefit flows.

No charge if you qualify for an 'Open' directory.
Need help? $500 will buy you consulting for an unclaimed (open) directory.

BROWSER SOFTWARE

Imagine that surfers all over the Internet have your web site built as their default startup page every time they open their browser.

Also see "Browser Software".

Estimated Cost for Consulting: $5,000 plus programming and licensing. Fees can be reduced considerably by pre-selling or partnering with others in the IMC. Enough 'partners' and you'll be in the black before you start the project.

CD-DVD PROMOTION

This business has been tested, and achieved great success with the creation and distribution of the Surplus Directory on CD-ROM. These CDs will soon be sold out and everyone will be ready for version 2, this time with more than just surplus vendors. This business has 3 known revenue streams, including inventory sales.

Also see "CD-ROM Directory".

Estimated Cost for Consulting: $5,000 plus programming. Duplication costs will depend on the volume being produced.

CONTACT LIST GATHERING

This can work in several ways. One being in association with web site construction, and another with a For Sale and Wanted program. Leads are automatically loaded into a database. Very effective, but it does require a technical infrastructure. (For example, IMASD gets up to 100 offers daily using this venue. Inquire to see a working example.)

Estimated Cost for Consulting:   $2,000. (IMC Service Providers only.)

DISCUSSION BOARD

It's hard to find something that keeps more people coming back to a web site than a Discussion Board. People love the soap operas, the arguments, and the rumors. Let them have what they want and cream off some customers in the process.

Also see "Discussion Board".

Estimated Cost for Consulting:  $1,500 including software and tech support.

FAX NEWSLETTER

The value of a delivered hard copy (a fax) is greater than an e-mail. It has more impact. Running a Broadcast Fax Newsletter can be profitable, and relatively easy to run. But don't think that it's a big earner. A good fax newsletter is not a huge income earner in itself, but it is an excellent support service. Publishing a newsletter makes you most of your money indirectly, not as an advertising venue.

Also see "Broadcast Fax".

Estimated Cost for Consulting:  $1,000.

MAGNET PAGES

AKA 'doorway pages' are web pages that attract search engine rankings. Good pages will appear early in the rankings of Google, Yahoo, and others. Pages such as these can be sold to individual vendors, or used to attract visitors to the directory overall.

Also see "Magnet Pages".

Estimated Cost for Consulting:
$5,000 for 100 pages, installed.
$1,000 for Do-it-yourself instruction. (IMC Service Providers only)

E-MAILING LIST

There's a way to do this properly, and for a fee the manager of one of the most popular e-mail newsletters on the net will teach you how. You should keep in mind that a good e-mail newsletter is not a huge income earner in itself, but it is an excellent support service. Publishing a newsletter makes you most of your money indirectly, not as an advertising venue.

Estimated Cost for Consulting:  $1,500.  (IMC Service Providers only)

MEMBERSHIP REVENUE

There are a lot of web site portals that tout "become a member" but no one on the Net has done it better than IMASD. A membership to IMASD now costs over $4,000.00! How did an IMASD membership become so valuable, and who's making the money here? Well, you could do the same with your own membership organization, but you better start with an Internet directory. (Learn how IMASD did it.) There are people who can formulate a plan for you, but there's a fee involved.

Estimated Cost for Consulting:  Inquire with the IMASD Web Administrator. www.surplus.net/contact.html

PAY-PER-CLICK

High traffic web sites often display their own general search engines. These search engines are supported by advertising companies that sell keyword searches to advertisers. This means that a 'search the web' box on your web site can earn you money. You can tap into EIS for the knowledge and the basic programming to make your web site(s) earn passive income from these pay-per-click companies.

Estimated Cost for Consulting:  $1,000.

PRINT PUBLICATION

Are you considering the launch of a periodical that's all about Internet?  Did you know that an IMC Directory can launch a publication cheaper than any other avenue of promotion (not to mention the ongoing source of ad revenue)? Maybe you already have a Internet publication and you're looking for increased circulation.  Hooking up with an IMC Directory can make your year.

Also see "Printing".

Estimated Cost for Consulting:  Negotiable with the individual IMC Directory owner. A quick EIS consultation and evaluation is available at no charge.

PRINT DIGITAL HYBRID

This works using Adobe Acrobat PDF files. It allows a print publication to integrate with an IMC Directory that uses an online database. Customers can print out timely information and advertisers in both the Directory and Print Publication get greater exposure.

Estimated Cost for Consulting:  $2,000.

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